Expert

Marketing Certificate Program

Overview
Curriculum

Course Description

This certificate course offers a comprehensive introduction to key marketing principles and strategies. It is designed for individuals looking to enhance their marketing knowledge and skills for personal development or career advancement. The course covers essential concepts such as market research, branding, digital marketing, consumer behavior, and strategic planning.

Course Objectives

By the end of this course, students will be able to:

  1. Understand core marketing concepts and their applications.
  2. Develop marketing strategies aligned with business goals.
  3. Analyze consumer behavior to inform marketing decisions.
  4. Utilize digital tools and platforms for effective marketing campaigns.
  5. Apply knowledge to real-world marketing challenges through case studies and projects.

Offline Payment

Commercial bank
Name:Vijayakumar sageeshan
Account number:8020953528

Boc
Name- MR V Sageeshan
Account number - 70047436

Sampath Bank
Name - V.Akash
Account Number- 108052546490

Curriculum

  • 8 Sections
  • 24 Lessons
  • 0 Quizzes
  • 0 Google Meets
  • 120h Duration
Expand All
Introduction to Marketing
3 Lessons0 Quizzes0 Google Meets
  1. Definition and importance of marketing
  2. The marketing mix (4 Ps: Product, Price, Place, Promotion)
  3. Overview of marketing strategies and objectives
Market Research and Analysis
3 Lessons0 Quizzes0 Google Meets
  1. Techniques for conducting market research
  2. Data collection methods and tools
  3. Competitive analysis and market segmentation
Consumer Behavior
3 Lessons0 Quizzes0 Google Meets
  1. Understanding consumer needs and decision-making processes
  2. Psychological and social influences on consumer behavior
  3. Consumer journey mapping
Branding and Positioning
3 Lessons0 Quizzes0 Google Meets
  1. Developing a brand identity
  2. Brand positioning strategies
  3. Case studies on successful branding campaigns
Digital Marketing Essentials
3 Lessons0 Quizzes0 Google Meets
  1. Overview of digital marketing channels (SEO, PPC, social media, email marketing)
  2. Basics of content marketing and online advertising
  3. Measuring digital marketing performance (KPIs and metrics)
Integrated Marketing Communications
3 Lessons0 Quizzes0 Google Meets
  1. Creating cohesive marketing messages across channels
  2. Budgeting for marketing campaigns
  3. Tools for managing marketing campaigns
Strategic Planning and Execution
3 Lessons0 Quizzes0 Google Meets
  1. Developing a comprehensive marketing plan
  2. SWOT analysis and setting SMART goals
  3. Implementing and adjusting marketing strategies
Final Project and Presentations
3 Lessons0 Quizzes0 Google Meets
  1. Group or individual projects applying course learnings
  2. Presentations and feedback session
  3. Course review and final assessment

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