Expert

Certificate Course in Business Management

Overview
Curriculum

Curriculum

  • 8 Sections
  • 27 Lessons
  • 0 Quizzes
  • 0 Google Meets
  • 120h Duration
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Introduction to Business Management
3 Lessons0 Quizzes0 Google Meets
  1. Overview of business types and structures
  2. Fundamentals of management and leadership
  3. The role of business in the global economy
Strategic Management and Planning
4 Lessons0 Quizzes0 Google Meets
  1. Strategic vision and mission development
  2. SWOT analysis and competitive analysis
  3. Long-term vs. short-term business strategies
  4. Business ethics and corporate social responsibility (CSR)
Marketing Principles and Strategies
4 Lessons0 Quizzes0 Google Meets
  1. Market research and consumer behavior
  2. Marketing mix (4 Ps): Product, Price, Place, Promotion
  3. Digital marketing and social media strategies
  4. Branding and positioning
Financial Management and Accounting
4 Lessons0 Quizzes0 Google Meets
  1. Introduction to financial statements (balance sheets, income statements)
  2. Budgeting and financial planning
  3. Cash flow management and cost analysis
  4. Basics of investment and funding options
Operations and Project Management
4 Lessons0 Quizzes0 Google Meets
  1. Basics of supply chain management
  2. Principles of project management (Waterfall vs. Agile)
  3. Time management and productivity tools
  4. Risk management in business operations
Leadership and Team Management
4 Lessons0 Quizzes0 Google Meets
  1. Theories of leadership (transformational, transactional, etc.)
  2. Building and managing effective teams
  3. Conflict resolution and negotiation skills
  4. Enhancing workplace communication and culture
Entrepreneurship and Business Innovation
4 Lessons0 Quizzes0 Google Meets
  1. The entrepreneurial mindset and innovation process
  2. Lean startup methodology and business model canvas
  3. Funding a business (angel investors, venture capital, crowdfunding)
  4. Protecting intellectual property and business rights
Final Project
0 Lessons0 Quizzes0 Google Meets

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