Expert
Certificate Course in Business Management
Curriculum
- 8 Sections
- 27 Lessons
- 0 Quizzes
- 0 Google Meets
- 120h Duration
Introduction to Business Management
3 Lessons0 Quizzes0 Google Meets
- Overview of business types and structures
- Fundamentals of management and leadership
- The role of business in the global economy
Strategic Management and Planning
4 Lessons0 Quizzes0 Google Meets
- Strategic vision and mission development
- SWOT analysis and competitive analysis
- Long-term vs. short-term business strategies
- Business ethics and corporate social responsibility (CSR)
Marketing Principles and Strategies
4 Lessons0 Quizzes0 Google Meets
- Market research and consumer behavior
- Marketing mix (4 Ps): Product, Price, Place, Promotion
- Digital marketing and social media strategies
- Branding and positioning
Financial Management and Accounting
4 Lessons0 Quizzes0 Google Meets
- Introduction to financial statements (balance sheets, income statements)
- Budgeting and financial planning
- Cash flow management and cost analysis
- Basics of investment and funding options
Operations and Project Management
4 Lessons0 Quizzes0 Google Meets
- Basics of supply chain management
- Principles of project management (Waterfall vs. Agile)
- Time management and productivity tools
- Risk management in business operations
Leadership and Team Management
4 Lessons0 Quizzes0 Google Meets
- Theories of leadership (transformational, transactional, etc.)
- Building and managing effective teams
- Conflict resolution and negotiation skills
- Enhancing workplace communication and culture
Entrepreneurship and Business Innovation
4 Lessons0 Quizzes0 Google Meets
- The entrepreneurial mindset and innovation process
- Lean startup methodology and business model canvas
- Funding a business (angel investors, venture capital, crowdfunding)
- Protecting intellectual property and business rights
Final Project
0 Lessons0 Quizzes0 Google Meets
